This concept ad was created to showcase my approach to performance-focused UGC for wellness brands. I structured the video using a scroll-stopping hook, rapid visual pacing, and benefit-driven text overlays to mirror modern DTC paid ad formats. The project highlights my ability...
Developed a complete set of Jira-style user stories for a loyalty engagement feature, including priorities, dependencies, status tracking, and Given/When/Then acceptance criteria. Structured work from initiative to...