pro
Briana Brown
PM by trade, UGC creator with a user-first lens
New to Contra
Briana is ready for their next project!
This piece was created to demonstrate my ability to balance performance structure with authenticity. The video uses calm pacing, clean lighting, and a benefit-forward voiceover to communicate product value without over-editing. The goal was to produce a versatile asset that works for both organic brand content and paid ad variations.
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This spec campaign was designed to demonstrate my ability to structure short-form ads using a performance mindset. The video follows a Hook → Problem → Benefit → Resolution framework and incorporates macro product detail shots, controlled lighting, and modern DTC pacing. The goal was to create a visually clean yet high-retention asset optimized for paid social environments.
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This concept ad was created to showcase my approach to performance-focused UGC for wellness brands. I structured the video using a scroll-stopping hook, rapid visual pacing, and benefit-driven text overlays to mirror modern DTC paid ad formats. The project highlights my ability to combine product hero shots, macro detail footage, and lifestyle integration into a concise 20–25 second conversion-oriented piece.
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Jira Stories & Acceptance Criteria – Loyalty Engagement Feature
Developed a complete set of Jira-style user stories for a loyalty engagement feature, including priorities, dependencies, status tracking, and Given/When/Then acceptance criteria. Structured work from initiative to epic to story level, ensuring engineering clarity and alignment. This showcases how I prepare development-ready tickets that reduce ambiguity and accelerate delivery.
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Product Requirements Document (PRD) – Loyalty Feature
Created a full Product Requirements Document (PRD) for a loyalty engagement feature designed to increase repeat usage and reward redemption. Defined the problem, success metrics, feature scope, user stories, functional requirements, edge cases, and dependencies. This demonstrates my ability to translate business goals into structured, build-ready requirements for engineering and design teams
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Wedding Photographer Brand & Website Design
I designed and built a romantic, conversion-focused website and brand experience for a wedding photographer. The goal was to attract dream clients through elegant visuals, storytelling, and a clear booking journey. I created the visual identity, layout, service sections, and inquiry flow to blend beauty with strategy and drive more bookings.
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Product Roadmap & UX Strategy — Habit Tracking App (Concept)
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