A visual language rooted in clarity, proportion, and essential form. By pairing a structured typographic wordmark with an iconic monogram, the identity achieves an effortless equilibrium designed to outlast passing trends.
From custom...
Can design make you taste a brand before you even try the product? 🍒
With FRUTTO, the goal was to break away from distant, over-polished corporate aesthetics. We focused on "raw honesty" through direct-flash photography and bold, organic typography to build a direct bridge...
This project encompasses the brand identity for JAUREGUI, a Buenos Aires-based clothing label defined by contemporary elegance and a timeless aesthetic.
The visual system centers on a bold typographic wordmark paired with a 'J' monogram that synthesizes the brand into a sharp,...
MGM is an earthmoving company based in Tandil, Argentina. The project involved developing a solid and functional visual identity aligned with the brand's industrial and operational character.
The identity centers on a "no-nonsense" approach, conveying trust and technical...
This morphological exploration results in an identity directly aligned with the raw and expressive character of the brand’s objects—where the logo becomes a tactile reflection of the craft itself.