Bautista Zimmermann
Building scalable visual systems and brand identities.
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This project encompasses the brand identity for JAUREGUI, a Buenos Aires-based clothing label defined by contemporary elegance and a timeless aesthetic.
The visual system centers on a bold typographic wordmark paired with a 'J' monogram that synthesizes the brand into a sharp, iconic form.
Driven by synthesis and equilibrium, the proposal allows the classic and the modern to inhabit a visual language that is understated yet commanding—rejecting ornament in favor of the essential.
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MGM is an earthmoving company based in Tandil, Argentina. The project involved developing a solid and functional visual identity aligned with the brand's industrial and operational character.
The identity centers on a "no-nonsense" approach, conveying trust and technical precision through bold geometric forms. The visual system features a high-legibility sans-serif typeface and a monogram that synthesizes land transformation and movement.
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This morphological exploration results in an identity directly aligned with the raw and expressive character of the brand’s objects—where the logo becomes a tactile reflection of the craft itself.
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UNDERCRAFT explores the intersection of traditional craftsmanship and contemporary design. Through custom typography and a system of organic forms, the project translates manual work, the passage of time, and materiality into a modern visual language.
This morphological exploration results in an identity directly aligned with the raw and expressive character of the brand’s objects—where the logo becomes a tactile reflection of the craft itself.
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