Developing a Bold Visual Identity for MGM EarthmovingDeveloping a Bold Visual Identity for MGM Earthmoving
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Bautista Zimmermann
• Apr 24
MGM is an earthmoving company based in Tandil, Argentina. The project involved developing a solid and functional visual identity aligned with the brand's industrial and operational character.
The identity centers on a "no-nonsense" approach, conveying trust and technical precision through bold geometric forms. The visual system features a high-legibility sans-serif typeface and a monogram that synthesizes land transformation and movement.
Brand DesignVisual DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
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