MOCHI — The Flavor of Feelings
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MOCHI — The Flavor of Feelings
What if emotions had a flavor?
I explored this idea through MOCHI, a playful mental wellness brand designed to make emotional awareness feel less clinical and more approachable.
Instead of simply asking “How are you feeling?”, MOCHI gives emotions a visual language through flavor, color, character, and everyday moments.
🍓 Strawberry — Happy · Loved · Connected
🍊 Orange — Excited · Energetic · Playful
🌶️ Spicy — Overwhelmed · Restless · Angry
🍫 Cocoa — Tired · Drained · Slow
🧂 Salty — Bothered · Insecure · Irritated
🍄 Umami — Content · Grounded · Fulfilled
The visual identity is built around Mochi, a tiny expressive octopus that changes color, expression, and personality with each emotional flavor.
What I explored
— Brand Identity
— Art Direction
— Character & Mascot Design
— Emotional Color System
— Flavor-based Visual Language
— Editorial Photography Direction
— UI / Product Design
— Illustration & Graphic Elements
The challenge was to create something that could talk about mental wellness without feeling clinical, overly serious, or childish.
The result is a colorful visual system that turns an abstract feeling into something familiar:
Feel it. Name it. Move through it.
MOCHI — The Flavor of Feelings.
#BrandIdentity #ArtDirection #VisualIdentity #MentalWellness #ProductDesign #UIDesign #CharacterDesign #MascotDesign #EmotionalDesign #CreativeDirection #BrandStrategy #GraphicDesign #AppDesign #PlayfulBranding #DigitalDesign
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NOVAIR — Digital Banking, Designed for Clarity.
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NOVAIR — Digital Banking, Designed for Clarity.
A conceptual fintech product exploring how digital banking can make financial information easier to understand and act on.
I developed NOVAIR from the brand identity through to the product experience — creating a distinctive visual system and extending it into a desktop banking dashboard and mobile experience.
The core idea behind the project:
Open information. Clearer decisions.
View the full case study →
NOVAIR — Digital Banking, Designed for Clarity (https://www.behance.net/gallery/254203127/NOVAIR-Digital-Banking-Designed-for-Clarity?utm_source=chatgpt.com)
#ProductDesign #Fintech #UXUI #BrandIdentity #DigitalBanking #ArtDirection #UIDesign #DesignSystem #Figma #CaseStudy
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