The finished case study is only a small part of the design process. Behind it, my Figma usually l...The finished case study is only a small part of the design process. Behind it, my Figma usually l...
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Ayesha 's avatar
Ayesha Kamal
• Sep 2
The finished case study is only a small part of the design process.
Behind it, my Figma usually looks more like this ↓
Research → visual exploration → discarded directions → UX flows → components → UI → critique → iteration → final presentation.
One thing I've changed in my process recently is designing around one strong product journey instead of trying to create as many screens as possible.
I also use AI throughout the exploration stage—to research, challenge assumptions, explore directions and move rough ideas forward faster.
But I rarely consider the first output finished.
The difficult part is still deciding:
What belongs? What doesn't? What needs another iteration? And what actually solves the problem?
For me, that's where the design happens.
The polished mockups come later.
Sharing a little bit of the mess behind the final work.
FigmaUX Design
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