Austyn McFadden
I design brands in focused 2-week sprints.
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I’ve been working on a tool for sports photographers called Renamr.
If you know anything about sports journalism, you know that photographers have to caption every photo they take. To speed this up, they use something called code replacements, which automatically fill in names,...
Just finished a 17-page, self-initiated rebrand concept for the City of Piqua.
A full visual identity system inspired by heritage, architecture, and community storytelling.
Proud of how this one came together
Proud to share a glimpse of our work for NEPA Lacrosse, a rebrand that captures the strength and heritage of Pennsylvania while giving the brand a bold, modern presence in the world of lacrosse.
This identity, centered around the Keystone mark, was honored in LogoLounge Book 15...
If you didn’t hear about or see the rebrand the City of Piqua recently announced, you should look it up sometime. Because of that, I decided to do my own research on my hometown and explore what I would have done if I’d been hired for the project.
After nearly 50 iterations, I...
Originally known as KOT Bright Logistics, this trucking and freight company came to us with a name that was holding them back. The “KOT” portion didn’t serve a purpose, it confused consumers and made the brand harder to remember and search. We simplified it to just Bright,...
