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Austyn McFadden
Brand, Web & Product Designer Building Better Experiences
Ready for work
Austyn is ready for their next project!
This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.
The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.
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Currently designing and building a custom web app for a friend that works as an alternative to platforms like PhotoShelter and SmugMug.
It’s becoming easier for people to replace expensive monthly tools with products built specifically around their own workflow, features, and business needs.
Need something custom built for the way you work? Let’s talk.
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I built a custom team platform for Undrafted to bring its contributor operations into one place.
Photographers can request open assignments, manage upcoming coverage, submit their photos for editorial review, access team resources, connect with other contributors, and search for both internal opportunities and external jobs across sports media and photography.
On the administrative side, editors can manage applications, users, assignments, submissions, agreements, sponsorship leads, and team activity from one central dashboard.
What started as a tool for managing photographer assignments has grown into a complete internal ecosystem built around how Undrafted’s team actually works.
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Final wallet design for Ember, created 100% in Figma.
Every detail was built from scratch, from the layered cards and stitched pocket effect to the shadows, gradients, embossed details, and small UI moments throughout.
Really proud of how this one came together.
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We absolutely loved working on this rebrand for NEPA Lacrosse News, a regional sports media platform covering lacrosse across Northeastern Pennsylvania.
The breakthrough came when we realized the state’s iconic keystone could become the foundation for a custom lacrosse mark. Once the two symbols came together, we knew the identity had the potential to be something special.
The final system feels unmistakably Pennsylvania while remaining bold, modern, and flexible across digital platforms, apparel, and merchandise.
The work went on to receive an award and was selected for inclusion in LogoLounge Book 15, making this one of those projects we will always be proud of.
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Ember is starting to feel like a brand with a real point of view.
The goal was to create a fintech identity that feels warm, honest, and genuinely helpful, without falling into the usual cold, overly polished finance aesthetic.
The system is built around small wins, visible progress, and behavioral nudges that make paying down debt feel more approachable. Soft cream backgrounds, bright orange energy, calm blue support elements, hand-drawn details, and a friendly ember mascot all work together to make the product feel human.
Still refining the details, but I’m loving where this direction is headed.
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One of my goals as a designer is to rebrand a city someday.
So I figured, why not start with a fun self-initiated project for the place where I grew up?
After the City of Piqua's previous rebrand attempt received a pretty rough response, I started thinking about what I would do differently. I wanted to explore an identity that felt connected to Piqua's history, but still gave the city room to move forward.
The result was a conceptual civic identity built around place, pride and progress. From the water tower and city badge to employee IDs, digital applications and a new message: Forward Starts Here.
This was never an official city project. Just a designer asking, "What would I do?"
Turns out those are usually my favorite projects to make.
Maybe one day I'll get the opportunity to help shape the identity of a city for real. Until then, I'll keep designing toward it.
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A little brand work for NAS Cigars, a cigar lounge based in Tampa, Florida.
The identity is built around a custom palm and flame mark, bringing together the laid-back energy of Tampa with the ritual and atmosphere of cigar culture. From the primary badge to the NAS monogram, the goal was to create a system that feels warm, elevated, and unmistakably its own.
Really enjoyed building this one and seeing how the identity comes to life across the space and physical brand applications.
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A little overdue sharing this one here, but four of my logo projects were featured in LogoLounge Book 15.
Grip It & Sip It, a golf outing. NEPA Lacrosse News, a Pennsylvania lacrosse news outlet. Bright Logistics LLC, a logistics and shipping company. And COPE, the personal brand for motivational speaker Josh Copeland.
I’ll be honest, I submitted quite a few logos and these were some of the last ones I thought would make the book. So seeing all four recognized was a pretty great surprise.
Four completely different niches. Four completely different visual problems to solve.
Who says you need to stick to one niche? lol
Still incredibly grateful to have the work recognized and featured in LogoLounge Book 15.
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A while back, I built Limn, a brand tool designed to make logo construction and presentation easier.
You can upload an SVG logo and Limn will analyze its proportions, measure the surrounding white space, and generate a structured grid around the mark. It helps designers evaluate spacing, alignment, and balance without having to build every guide manually.
I also created this icon to reflect the tool’s focus on precision, structure, and modular design.
Try Limn here: https://limn.lovable.app/
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Maneo is a science-backed skincare concept developed as part of a self-initiated brand brief.
The goal was to create a minimal brand system that feels clinically credible without becoming cold or overly medical. A soft color palette, precise typography, and fluid halftone graphics bring warmth and movement to the identity while visually referencing hydration, renewal, and active ingredients.
Designed for urban and suburban consumers ages 25–45, Maneo balances modern skincare culture with a focused, results-driven approach.
The logo and identity concept are currently available for purchase or further development.
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One of my favorite parts of designing is exploring ideas that don't have a client attached to them.
This logo was created as part of a brand concept for a fictional electric vehicle company. It gave me a chance to experiment with a clean, modern identity that could scale across an app, vehicle, charging network, and product ecosystem.
While the company itself isn't real, the logo is.
It's available for purchase if you're building something in the EV, energy, mobility, or technology space and want a distinctive identity from day one.
If it feels like the right fit for your brand, send me a message.
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TOPSPIN Brand Identity Design
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CFB Alerts x I AM ATHLETE Partnership Web Experience
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This concept began as an exploration of what a next-generation AI chat experience could look like. Instead of following the typical flat interface found across most AI products, I wanted to create something that felt more immersive through subtle depth, glowing edges, liquid glass effects, and a bold electric blue color palette.
The goal wasn't simply to design another chat box. It was to experiment with visual hierarchy, contrast, and atmosphere while keeping the component clean enough to feel production-ready. Every detail, from the soft outer glow to the rounded geometry and simplified action bar, was intentionally designed to create an interface that feels modern without becoming distracting.
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Lefeld Custom Pools Template for Contractors
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Scaling CFB Alerts with Framer
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