pro
Austyn McFadden
Modern brands + websites that earn trust and drive growth.
A city’s identity should reflect more than where it is. It should represent what makes it special.
A look at the brand guidelines concept I developed for the City of Powell, Ohio. Inspired by the city’s natural landscape, community, and character, the goal was to create a cohesive visual identity that feels timeless, recognizable, and built to grow alongside the city.
From the logo to its real-world applications, every detail was designed with consistency, flexibility, and longevity in mind.
An independent concept project exploring what thoughtful civic branding can look like.
1
33
Working on a better client experience. Made 100% in @Lovable
All Brand Guidelines will be digital here soon, as a client you'll be able to reference a link and download all variations and files as needed at any time.
2
5
91
We designed and built a new website for Park Early Childhood Center in Lexington, KY. PECC has been caring for local families since 1979, and the new site lets parents feel that warmth before they ever walk in the door.
Real photos of real kids. Clear paths to enroll, join the waitlist, or schedule a tour. Smooth interactions that make it fun to explore, on desktop and mobile.
Live now at pecclex.org (http://pecclex.org) 🌱
15
44
1.5K
Vaughn is more than just a name to me.
It was my grandpa’s last name. His brother Ed was the reason I fell in love with photography, which eventually led me to design.
Neither of them are here anymore, but a little piece of both of them lives on through vaughn.agency
4
27
1.4K