I run a brand design agency. Every time I finish a logo, I spend 3–4 hours doing the most tedious part of the entire project — building the construction grid.

You know the ones. The geometric breakdowns showing every angle, every circle, every proportional relationship behind the mark. The thing that proves the logo isn't arbitrary. The thing that separates a $500 logo from a $5,000 identity system.

I got tired of doing it manually in Illustrator. So I built a tool to do it.

It's called Limn, and it's turning into something much bigger than I planned. Read the whole article here: