𝐄𝐯𝐞𝐫𝐲 𝐝𝐞𝐬𝐢𝐠𝐧 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐞𝐚𝐫𝐢𝐧𝐠 𝐚 𝐔𝐈 𝐦𝐚𝐬𝐤.
A client wanted a facelift for their app, but I found users couldn’t pay or navigate. Redesigning the UI without fixing that wastes time and budget...
Users won't notice your design system until buttons start behaving differently across pages. Then, they'll feel that something is off.
And that's where trust issues begin. Once trust is broken, recommending the product or service becomes unlikely.
This is probably where most...
Dear Founders
Stop framing it as "great design vs. shipping fast."
The real choice is assumptions vs. actual learning.
Ship this thing, get the data, then make it pretty.
Guessing in private is the silent killer.
I'm Abdulahi — a Product Designer and Design System Engineer who turns...
abdulahiasimiyu.framer.website
Abdulahi Asimiyu — Helping Businesses Thrive with his UI/UX Design Skills
Portfolio of Abdulahi Asimiyu a UI/UX Designer — Product Designer focused on building intuitive, conversion-driven designs for startups, agencies, and growing brands using tools like Framer FIgma Shopify
Last year, I sat in sprint planning as the team loaded up two weeks with "must-have" features. Everyone was locked in. Then I asked: "Can I see the raw user feedback?"
Turns out, users weren't asking for features—they were describing workarounds for a broken flow. We had...
A great upgrade experience isn't an afterthought it's a crucial moment of trust. Users need clarity, not confusion.
In this design, I focused on:
✅ Total Transparency:
✅ Zero Friction
✅ Payment Security
Good UX converts hesitation into action.
