Last October, I picked up a random branding brief for an alcoholic kombucha called Zūcha. There wasn't a client behind it, no deadline, and no guarantee anyone would ever see it. I just wanted to challenge myself with packaging and treated it like a real project.
A week later,...
what if a jar of honey could tell a story?
Meet Hummey, a branding and packaging concept where every flavor has its own little adventure. And the most interesting part for me was to create illustrations which shows the bear adventures and it changes with each flavor, turning the...
