Made this one lately. Rocco’s, a gelato brand inspired by Italian summers, family recipes, and on...Made this one lately. Rocco’s, a gelato brand inspired by Italian summers, family recipes, and on...
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Made this one lately.
Rocco’s, a gelato brand inspired by Italian summers, family recipes, and one very expressive character. The goal was to make the brand feel nostalgic without making it feel stuck in the past.
I had a lot of fun building the quirky Rocco character, playing with the colors, and carrying the identity across packaging, loyalty cards, social posts, and more.
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