Designed a playful brand identity for a conceptual Korean bakery.

I've have seen cafe and bakery brandings relying on trendy minimalism and using colors which are associated with baked goods, coffee beans and tones of blue, whereas I built the identity around hand-drawn illustrations, expressive typography, and a simple red-and-cream palette that reflects comfort and familiarity. I also designed the menu system, stickers, and supporting brand assets to create a cohesive customer experience across multiple touchpoints.

I'd love to work on more branding projects for cafés, bakeries, restaurants, and other hospitality brands.