Meet Hummey, a branding and packaging concept where every flavor has its own little adventure. And the most interesting part for me was to create illustrations which shows the bear adventures and it changes with each flavor, turning the packaging into part of the brand experience.
Always open to feedback, and if you're looking for branding that balances personality with purpose, let's connect. 🍯🐻
full case study here- Hummey
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.