How do you capture the essence of a brand and communicate it visually? Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women. Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography. For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand. How do you make sure your brands feel unique while staying true to the industry they're in?

Very kind! 💛

How do you design a skincare brand inspired by olives… without making it look like olive oil? 🤔 🤌🏼 That's the challenge I'm currently working through!

The hero ingredient naturally brings to mind food, kitchens, and grocery shelves. But this brand belongs in a premium skincare space.

So instead of focusing on the fruit itself, I'm exploring the Mediterranean lifestyle, botanical illustrations, tactile packaging, earthy color palettes, and editorial typography to communicate the ingredient without feeling edible.

This project is still a work in progress, but I thought it would be interesting to share the exploration before the final result.

Curious... if you had to communicate olives without illustrating an olive, where would you start?

I would add a big focus on fonts with a thoughful brand voice, tone & style that describes what the brand is through catchphrases and headlines!