Arkin Samanta

Why a flashy website won't always work

I just built a landing page for BankKeeping, India's only B2B bank loan management platform for SMEs. No parallax videos. No gradient overlays. No animated counters.

Their audience is SME owners and CFOs in their 40s and 50s managing crores...

Hey Contra community 👋

New here — but not new to design.

I'm Arkin, a brand and visual designer from Kolkata, India. I've spent the last couple of years designing for a B2B SaaS company — brands, landing pages, social media, marketing visuals — all of it.

Dropping some of my...

AI won't replace designers. But it's changing what great design means.

Think about two watches.

One runs on a battery. Machine made. Perfectly accurate. Costs very little.

The other no battery. Just gears and springs, assembled by human hands. Loses a few seconds every day. A...

Most designers just design. I research first.

Been working on a side project — Cram. A social media platform for students where they can share, buy and sell notes. Think Contra meets Twitter but for academics.

Before touching Figma I spent time on: — Market research — Competitor...