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Most designers just design. I research first.
Been working on a side project — Cram. A social media platform for students where they can share, buy and sell notes. Think Contra meets Twitter but for academics.
Before touching Figma I spent time on:
— Market research
— Competitor analysis
— Target audience & personas
— Business model
— MVP feature planning
Now the research is done. Branding is next.
This is the same process I apply to every client project. Research before aesthetics. Always.
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I've designed wellness brands, EV infrastructure, jewelry, hospitality, fashion, fintech.
Diametrically different aesthetics.
Each one intentional.
Each one mine.
But I keep asking myself:
Does range signal mastery?
Or does it dilute the signal?
Specialists get hired faster.
Generalists solve harder problems.
I'm curious where other Contra designers land on this.
Do you niche down or let the range speak?
Drop your take below. ↓
(Two of my next works btw)
28 voted
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11 voted
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This is a tough one actually but creative focus just look minimalist and intentional
Congratulations 🍾🎉
These infographics I designed for Mood Magic came out insanely clean.
Every slide is designed to answer the exact questions parents already have before they buy.
That’s the whole goal.
Not just to make the product look good, but making the decision feel easy.
Quick breakdown of the structure 👇
1️⃣ Hook / Product Intro
Start with a clean visual and a simple promise.
We immediately position Mood Magic as natural cognitive support for calmer moods, clearer focus, and better daily balance.
2️⃣ Benefit Breakdown
This slide explains the “why it works” fast.
No long paragraphs. Just clear outcomes parents care about:
• calmer moods
• better focus
• steady energy
• no stimulants or crashes
3️⃣ Simple How-To
Parents don’t want complicated routines.
So we visually showed how easy it is:
tear open → mix into a drink → done.
4️⃣ Before & After Emotion Shift
This was one of the strongest slides.
Instead of overexplaining ingredients, we showed the emotional transformation parents actually want to see:
less frustration, fewer meltdowns, more calm and focus.
5️⃣ Comparison Graphic
This section quietly handles objections.
We compared Mood Magic against typical stimulant-based options and highlighted things like:
• natural ingredients
• sugar-free formula
• no caffeine
• no crashes
• clinically studied ingredients
6️⃣ Risk Reversal
Guarantee slides matter more than people think.
A clean “100% money-back guarantee” instantly lowers hesitation and makes the purchase feel safer.
7️⃣ Statistic / Credibility Slide
We used one strong number instead of overcrowding the design with too much info.
Simple. Easy to remember. Easy to trust.
8️⃣ Ingredient Transparency
The final slide is all about trust.
Supplement facts, ingredient breakdowns, testing badges, and quality standards give parents the reassurance they need before checking out.
Simple structure.
But when every slide answers a buying question, the entire product page performs better.
Need high-converting infographics for your Shopify product? Send me a Dm
Excellent work. It's clear a lot of thought went into both the strategy and the visual execution.
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