Anthony Obadina

𝐁𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐛𝐮𝐝𝐠𝐞𝐭, 𝐜𝐡𝐞𝐜𝐤 𝐭𝐡𝐢𝐬 𝐟𝐢𝐫𝐬𝐭. A lot of business owners see a campaign working and immediately think: “Let’s put more money into it.” Sometimes that’s the right move. Sometimes it just means you’re...

𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐃𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬.

One thing I’ve noticed is that many businesses think targeting on Meta simply means choosing an interest and pressing publish.

It’s a little more than that.

Detailed targeting allows advertisers...