Angi Ghimpeteanu

Meet Angi

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Hi, I'm Angi, a product designer and UX strategist based in Bucharest.

I work with startups and agile teams on products that have outgrown their own structure. The ones where the idea is solid, but users hesitate, drop off, or can't find their footing. I help bring order to that.

Interested in working together?

Let's talk

My work spans discovery, audits, user flows, wireframes, high-fidelity design, UX writing, and development support. I care equally about strategy and execution, because a smart recommendation that no one can build isn't useful.

Before product design, I was a painter and graphic designer. That still shapes how I think about perception, hierarchy, and how people make decisions under uncertainty.

20+ years in design. Fintech, SaaS, public sector, AI products, social platforms, live commerce. What connects them: complexity that needed structure.