Ammarah Ahmed

Meet Ammarah

1 following

I help e-commerce and product teams turn existing traffic into more revenue through CRO, UX redesigns, and data-backed experimentation.

I've spent over a decade in the industry and worked with brands like Foodpanda (Delivery Hero), the Alibaba Group across mobile commerce, q-commerce, and DTC. My approach starts with behavioral analysis (heatmaps, session recordings, analytics) and ends with high-impact design changes tied to measurable outcomes: higher add-to-cart rates, better search engagement, and increased AOV.

Most of my work sits at the intersection of psychology, data, and UI. I don't redesign for the sake of it. Every change has a hypothesis behind it and a metric attached to it.

Based in Dubai. Available for remote engagements worldwide.