Group travel is often sold as logistics.
I wanted to sell it as a feeling.
This is a brief I cracked on for KQ. Reframed a group promo into something more human, more inviting, something you’d actually want to be part of.
Because when the story is right, the offer follows naturally :)
People don’t ignore ads.
They ignore irrelevance.
The job isn’t to be louder.
It’s to be impossible to overlook.
I like getting the TA to interact with their favourite Brands and Products. I think it's a smart way to collect data as well. As a creative it makes you understand exactly what the end consumer likes, wants, thinks or feels. What's important to them? Are they happy with what...
Long-term campaign I lead for Safaricom, targeting teenagers and their parents.
The Valentines content went out, spreading more brand love!