People don’t ignore ads.
They ignore irrelevance.
The job isn’t to be louder.
It’s to be impossible to overlook.
I like getting the TA to interact with their favourite Brands and Products. I think it's a smart way to collect data as well. As a creative it makes you understand exactly what the end consumer likes, wants, thinks or feels. What's important to them? Are they happy with what...
The Valentines content went out, spreading more brand love!
Group travel is often sold as logistics.
I wanted to sell it as a feeling.
This is a brief I cracked on for KQ. Reframed a group promo into something more human, more inviting, something you’d actually want to be part of.
Because when the story is right, the offer follows naturally :)
Hey everyone! New here and figuring things out.
I’m a freelance writer and copywriter. I work with entrepreneurs and brands who have big ideas but need help shaping the message so it actually lands. I take the “it’s all in my head” thoughts and turn them into clear, persuasive...