Transforming Group Travel: From Logistics to Emotional JourneysTransforming Group Travel: From Logistics to Emotional Journeys
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Group travel is often sold as logistics. I wanted to sell it as a feeling.
This is a brief I cracked on for KQ. Reframed a group promo into something more human, more inviting, something you’d actually want to be part of.
Because when the story is right, the offer follows naturally :)
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