Hi Contra 👋
I'm Alia, founder of Slick Prjct , my small brand strategy and design studio based in Brussels. I've been doing this for 10+ years, both in-house and freelancers side.
I've spent the last few years mostly on Upwork, so starting a profile here from zero feels a...
A little thing I ask almost every new client to do before we start working together:
Open 5 competitors’ websites and read the first two lines.
You’ll usually find the same words everywhere.
“Tailored.” “Trusted.” “Innovative.” “End-to-end.”
And quite often… they’re on your own...
One of my favourite branding problems is when the business has outgrown its brand.
That was exactly the case with Arsenal Testhouse.
They've been around for 25 years, certified 10,000+ products, and are the only lab authorised to conduct official MIFARE certification globally.
...
