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One of my favourite branding problems is when the business has outgrown its brand.
That was exactly the case with Arsenal Testhouse.
They've been around for 25 years, certified 10,000+ products, and are the only lab authorised to conduct official MIFARE certification globally.
So... a pretty serious company.
But their brand didn't really feel like one.
We worked on a full rebrand , taking something very technical and established and giving it a much clearer, more confident identity without making it feel like another generic tech company.
Brand strategy, visual identity, website and all the little pieces that make the whole thing actually work together.
Sharing a bit of the project here 👇
Check it out
Curious what you think, would love to hear which part of the identity you love the most
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Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
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Would love to hear what you think.
This is cool! Great job 🙌
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