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One of my favourite branding problems is when the business has outgrown its brand.
That was exactly the case with Arsenal Testhouse.
They've been around for 25 years, certified 10,000+ products, and are the only lab authorised to conduct official MIFARE certification globally.
So... a pretty serious company.
But their brand didn't really feel like one.
We worked on a full rebrand , taking something very technical and established and giving it a much clearer, more confident identity without making it feel like another generic tech company.
Brand strategy, visual identity, website and all the little pieces that make the whole thing actually work together.
Sharing a bit of the project here 👇
Check it out
Curious what you think, would love to hear which part of the identity you love the most
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When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.
Working on a new brand project: Pace Theory. ✦
Exploring two different directions for the visual identity and brand presentation.
Which variation do you prefer — Left or Right? 👀
I’d love to hear your thoughts on the layout, composition, and overall brand feel.
Drop your pick in the comments 👇
5 voted
33%
10 voted
67%
15 votes
Closed
Left variation is more practical ❤️
great job Shivan🔥🔥