Razvan (Alex) Grigoriciuc

The number one thing killing your subscription program isn't the offer.

It's that people are scared they won't be able to get out.

They've all been burned before, a subscription that was easy to start and a nightmare to cancel.

With buttons that don't work, support that goes quiet.

...

A store I audited had 12% of visitors using search and those visitors converted 5x higher than everyone else. The search bar was buried where almost nobody could find it on mobile. This is one of the most common things I see and it's costing stores real money. Someone using...

Most Shopify owners overrate backlinks and underrate content depth.

Links still win competitive terms. But for the specific queries your actual buyers type, the store that genuinely answers the question beats the one with more links and nothing to say.

Backlinks are still real....

Your store's reviews are answering the wrong questions.

Customers leave "great product, fast shipping." The buyer on the fence wants to know "did this work for someone with my exact problem." Nobody's asking reviewers the right prompts.

Your review email says "how was your order?"...