Razvan (Alex) Grigoriciuc

Most of the AI search optimization stuff your agency is selling you doesn't actually work.

llms.txt files, schema for LLMs, "GEO" packages, AEO audits.

None of these have documented proof they move the needle.

The industry blew up in 2024 with a new acronym every quarter.

Each one...

The most underrated CRO move in ecom is optimizing for the person buying, not the person using.

Half the products sold online are gifts, recommendations, or shared decisions.

Most stores still write copy as if the buyer is the user.

The skincare brand that wins isn't just talking...

Most Shopify A/B testing is measuring the wrong thing.

Conversion rate is downstream. Revenue per visitor and contribution margin per session are where the real signal lives.

Different metric, different decisions.

Here's what most owners miss:

You run a test. Variant B lifts...

Your Shopify cart drawer is doing more emotional work than your hero section and most people haven't touched it since theme install. The hero is a glance. The cart drawer is a pause. People skim the homepage in 3 seconds, then sit in the cart for half a minute or more,...