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We turned off a client's free shipping threshold and just made shipping free on everything.
AOV dropped which was expected but revenue dropped too, which wasn't.
So I tried it on another store to be sure, surprise surprise, same thing lol.
But the funny part is what happened to order frequency.
Without a threshold, people bought less per order, but they didn't buy more often to make up for it so they just spent less overall.
My read is that the threshold was doing something beyond nudging cart size.
It gave people a reason to browse a second time before checking out, and that extra pass through the store is where a lot of the discovery was happening.
Take it away and people grab the one thing they came for and leave.
What worked better was keeping the threshold but making the progress toward it obvious in the cart, with an actual suggestion of what to add rather than just a number to hit.
So free shipping on everything sounds like the generous move, and customers probably say they'd prefer it.
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Bleu Cleaning Local Business Website Project done
A clean, trust-focused website design for a home and office cleaning service, made to help visitors find a cleaner and book in less than a minute.
The Problem was
Most cleaning websites lose customers before they book. Visitors don't trust strangers in their space, prices are hidden, and booking takes too many steps.
Solution I deliver
I designed Bleu's Website around one goal: get visitors to book faster.
Instant booking: A postcode search and Book Online button in the hero start the booking straight away.
Trust from the first scroll: A "40,000+ properties" statistic, a project gallery, and client testimonials prove reliability.
No pricing surprises: Every service shows a clear price, with "no hidden fees" stated upfront.
Doubts answered: Eco-friendly products, a satisfaction guarantee, easy rescheduling, and an FAQ remove the last reasons to hesitate.
This is lovely and beautiful 😍
For me personally, an intro/loading screen is a must for every website I make.
Same with a subtle blur when opening a modal. Just blur, no dark overlay. It makes the site feel more premium imo.
Wdyt? What's your favorite detail on your own sites?
Top-notch design.
A Shopify homepage has a few seconds to answer one important question:
“Am I in the right place?”
A beautiful design helps, but the homepage also needs to guide the visitor toward the next step.
Here are 5 things I think every Shopify homepage should have:
1. A clear value proposition
Visitors should quickly understand what the brand sells and what makes it relevant to them.
2. A strong hero section
Use compelling imagery, a focused message, and a clear CTA instead of overwhelming visitors with too much information.
3. Easy product discovery
Featured products and collections should help shoppers find what they're looking for without having to search through the entire store.
4. Trust signals
Reviews, shipping information, return policies, guarantees, and secure checkout indicators can answer important questions before someone buys.
5. Clear navigation
Your navigation should make the store easy to explore. Customers shouldn't have to figure out where products or collections are hidden.
The goal isn't to put everything on the homepage.
It's to put the right things in the right order.
Good Shopify design isn't only about how the store looks. It's also about how easily someone can understand it and move through it.
100% agree! A great Shopify homepage is not just about design—it’s about clarity, trust, and guiding customers to the right next step. 👏