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What I still think is crazy is that you can rank number one on Google for your ecom niche and still not exist to ChatGPT.
I've seen it enough times now that it just becomes the "usual thing" but I'm sure it will change again and again.
But right now they're doing two different jobs.
Google ranks your pages and AI decides whether it's confident enough to say your name out loud, which is a much higher bar.
And it gets there by seeing what the rest of the internet says about you.
Your Google profile, Reddit threads, listicles, review sites, YouTube, wherever your brand comes up.
If your own website is the only place that properly describes what you do, there's almost nothing for it to go on, so it picks whoever it can actually verify.
That's a strange thing to be losing on, because it has nothing to do with whether you're any good.
The gap between the two is only getting wider, and the businesses fixing it now are taking spots that'll be a lot harder to take in a year.
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Hi Contra, I'm Loke from Winslov Media in Copenhagen 👋
I help Shopify and DTC brands with Meta ads, from setup and testing to the creatives that stop the scroll.
I like ads that don't look like ads. A search bar, a sticky note, a bit of simple math. They feel like content, so people actually read them.
Here are 4 new concepts I made for fictional brands to show the style.
I'm taking on a few new brands in the UK and US. If your Meta ads feel stuck, send me a message.
Which one would make you stop scrolling?
The yellow sticky note ("Biscuit deserves better than gas station treats") stops me first: a human voice and one colour pop on a quiet layout. The $1,209 back math ad is a close second, the number does the selling.
AI can build your website.
It cannot understand who you are, how you are different and how to explain that to people through a website.
A clear story takes judgment.
What should a beekeeping website explain before asking someone to choose a hive?
For Bee Girl, I designed and built a complete Shopify website around a clear journey: meet the colony, understand what’s inside a nucleus hive, compare the options, and connect with the beekeeper.
Honey yellow, hive black, warm cream, and bold typography bring the same visual language across desktop and mobile layouts.
One design decision that ties it together: the page explains the colony and its five frames before introducing the hive-quantity choices. Education gives the product selection context.
I handled the complete website project for the client through Fiverr, using Shopify. This video walks through the homepage.
Which would you explore first—the hive options, field classes, or the beekeeper’s story?
Explore the full Bee Girl case study: https://contra.com/p/WqNFR67b-bee-girl-shopify-website-design-for-beekeeping
If you’re building a Shopify website for a specialist business, I’m available for website design and development projects.
I'd open the hive options first, but only because the colony section already told me what I'm buying. Explaining the five frames before the quantity choice is a smart order. Teaching before asking someone to choose is so underrated in Shopify stores.
