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What I still think is crazy is that you can rank number one on Google for your ecom niche and still not exist to ChatGPT.
I've seen it enough times now that it just becomes the "usual thing" but I'm sure it will change again and again.
But right now they're doing two different jobs.
Google ranks your pages and AI decides whether it's confident enough to say your name out loud, which is a much higher bar.
And it gets there by seeing what the rest of the internet says about you.
Your Google profile, Reddit threads, listicles, review sites, YouTube, wherever your brand comes up.
If your own website is the only place that properly describes what you do, there's almost nothing for it to go on, so it picks whoever it can actually verify.
That's a strange thing to be losing on, because it has nothing to do with whether you're any good.
The gap between the two is only getting wider, and the businesses fixing it now are taking spots that'll be a lot harder to take in a year.
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
It’s been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought it’d be fun to share a couple of branding projects from the past:
Slide 1: Seart Visuals apparel & merchandise branding (1 year ago)
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. I’d love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.
That's really great typography logo design❤️❤️