Razvan (Alex) Grigoriciuc

If you sell anything with a scent, your reviews are basically useless unless the reviewer says what they normally wear.

"Smells amazing" tells the next person nothing.

Everyone thinks their own perfume smells amazing, that's why they bought it.

"Similar to Baccarat but less sweet"...

Something I've noticed watching session recordings: people hesitate right after they pick a variant. Not before, not at checkout, right after they tap the size or the colour. There's a small pause where nothing obvious is happening but you can see them not moving forward. I...

"Free returns" is on almost every product page now, which means it's stopped doing much.

People read it the way they read a cookie banner at this point tbh.

It's just there, it's what stores say, and it doesn't really answer the thing they're actually worried about.

Because the...

We turned off a client's free shipping threshold and just made shipping free on everything.

AOV dropped which was expected but revenue dropped too, which wasn't.

So I tried it on another store to be sure, surprise surprise, same thing lol.

But the funny part is what happened to...