A store I audited had 12% of visitors using search and those visitors converted 5x higher than everyone else.
The search bar was buried where almost nobody could find it on mobile.
This is one of the most common things I see and it's costing stores real money.
Someone using...
Your store's reviews are answering the wrong questions.
Customers leave "great product, fast shipping." The buyer on the fence wants to know "did this work for someone with my exact problem." Nobody's asking reviewers the right prompts.