I built the symbol from the letters M, U and F, drawn as one continuous line. The M's arches flow into the U and the F's arms reach out to the right, giving a sense of upward movement that fits the "Up" in the name.
I designed Jabona as a logo for a fast-moving AI product that still needed to feel calm.
The mark is built from four rounded J shapes. They rotate around a small gap in the center, which makes a spark. It looks like motion, but it's balanced and steady. I wanted it to feel quick...