Alamgir Brands's Work | ContraWork by Alamgir BrandsAlamgir Brands
Crafting Visual Identity for Tech Startups.
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision. I noticed clean energy brands were either too crunchy, nobody made renewable power feel simple and exciting.
I designed Luno to be the spark that starts something bigger - clean, direct and confident. Energy without the noise.
I merged a spark with the letter "L". Four blades rotating outward energy caught mid motion, being captured and released.
I placed Luno in clean energy - solar, smart grids, storage - as the modern alternative to tired green washed branding.