Akshay Gupta
Building distinctive brands with clarity and purpose
New to Contra
Akshay is ready for their next project!
What if a hot sauce bottle looked exactly like the ingredient that made it iconic? 🌶️
The hot sauce shelf is filled with generic bottles that all look the same. For ChilliKa, the challenge wasn't to redesign a label—it was to rethink the product itself.
The inspiration came from...
How do you build a brand for an industry where trust matters more than advertising?
For Contractor Sahab, the challenge wasn't just creating a logo it was reimagining how homeowners perceive home protection services.
Across Haryana and NCR, homeowners face recurring problems:...
My Farm — Packaging Design for Godrej
Designed a premium packaging concept for My Farm, Godrej's farm-fresh dairy brand. The creative direction draws inspiration from the classic daily newspaper—an everyday ritual that mirrors the experience of receiving fresh milk each morning....
Albero D’Oro was created to position a simple cocktail garnish as a symbol of indulgence, craftsmanship, and heritage. The challenge was to develop a premium identity that could resonate with modern American cocktail culture while staying rooted in the brand’s Italian origins.
Introducing PRESSÉ — a conceptual wine identity inspired by the traditional wooden wine press.
The name PRESSÉ comes from the very act at the heart of the concept — pressing. That defining moment when pressure releases the essence of the grape and transformation into wine begins.
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