Ahmad Salman
Pakistan Market Entry Strategist for Chinese & Global Brands
New to Contra
Ahmad is ready for their next project!
Pakistan Is Not a Cheap Market. It’s a “Make Me Believe” Market.
One of the first things I hear from international brands looking at Pakistan is:
“Pakistan is a very price-sensitive market.”
True.
But that statement can become dangerous when it turns into a pricing strategy.
Because...
5 questions before you sign a distributor in Pakistan. Can't answer 3 of them? You're already Brand #8.
Can they name three financing/installment partners already on their retail floor?
Do you know real monthly sell-through per outlet — not order volume?
Has your distributor ever...
AI fluency, applied to business — not just talked about.
I recently completed Dubai Future Foundation's One Million Prompters initiative, part of the UAE's national AI strategy under HH Sheikh Hamdan bin Mohammed.
The relevant takeaway for clients I advise: prompt engineering is a...
Unpopular opinion:
Most brands fail in Pakistan not because the market is hard. Because they refuse to believe it's ready.
Pakistan's population sits at roughly 260 million, with a median age of 21 (UN World Population Prospects, 2026) — one of the youngest demographic profiles...
Something quietly revolutionary is happening on Pakistan's streets.
Women and girls are riding.
For decades, motorbikes in Pakistan were almost exclusively male territory. Cultural barriers, safety concerns, and aggressive riding culture kept half the population off two...
