Just wrapped up a fictional ad campaign for Proper’s The Blues.
I wanted to explore how I’d approach paid social creatives for a wellness product keeping the product at the center while using different visual angles to communicate what it is, what’s inside, and how to use it.
Ads I designed for Warrior Willpower for their infrared sauna products.
The goal was to create scroll-stopping creatives that make the product the hero while highlighting key benefits, features, and offers in a clean, conversion-focused way.