Advik Rathee
Helping businesses grow with marketing and analytics
New to Contra
Advik is ready for their next project!
Built this one for an e-commerce customer behavior project - 18,000+ customers, segmented using RFM (Recency, Frequency, Monetary) analysis.
The interesting part wasn't the segmentation itself, it was what it revealed: nearly 22% of customers were "at risk" of churning, and most...
