Ran a small experiment last week, messaged around 40 small business owners across real estate, fitness, and food, just asking one simple question about how they currently keep track of things. No pitch, no ask, just curious.
Almost every reply said some version of the same thing:...
Small confession the first free sample I ever built, I got the main number wrong.
I was so focused on making the dashboard look clean that I didn't double check one of the formulas properly. Sent it over proudly, and the client (very politely) pointed out the total didn't match...
Unpopular opinion: most "AI will replace analysts" takes are backwards.
I've spent months looking at real business data gyms, real estate, cloud kitchens, tattoo studios. The hard part was never running the numbers. Any tool can average a column or draw a chart.
I looked at the Instagram pages of about 40 small businesses over the last month gyms, real estate brokers, tattoo studios, a cloud kitchen before reaching out to any of them.
One number surprised me: roughly 35 of them had zero way to know which of their marketing efforts...