Advik Rathee
Helping businesses grow with marketing and analytics
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Every business pays this bill. Most just don't realize it's on autopay.
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People see the dashboard.
They don't see the hours spent cleaning datasets, validating numbers, rebuilding reports, and starting over when something doesn't add up. That's where the real work happens.
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I used to think dashboards were just about making data look good.
The more I worked with data, the more I realized that's not the point.
A good dashboard should answer questions instantly.
• What's working?
• What needs attention?
• What should I do next?
If you still have to open five spreadsheets to find those answers, your data isn't really working for you.
That's the kind of problem I enjoy solving.
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Spent today reaching out to a bunch of small business owners — real estate brokers, gyms, tattoo studios, a cloud kitchen — and noticed the same pattern everywhere.
Almost none of them have a real system for tracking leads, bookings, or renewals. It's all Excel, WhatsApp, or memory. Works fine at small scale, starts breaking the moment volume picks up.
That gap is basically my entire business right now — simple dashboards and light automation for exactly this kind of problem. Power BI, SQL, Python, and enough marketing sense to know which channel actually brings in customers.
If you run something similar and it sounds familiar, feel free to reach out.
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