Adrian Niculescu
Chief Growth & Marketing Officer | Hands-On CMO
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Midnight — A Halloween Sound Made for Creators 🎃
For this Halloween, I created “Midnight” — a dark, playful electronic track released through DJ Agape Records.
I designed it as a potential viral sound for Halloween content which I believe that can be used beyond this holiday:...
Building an AI Client-Finding System That Prioritizes Relevance Over Volume
Hey frens! How I’m approaching AI-assisted research, outreach preparation, and follow-up as a hands-on CMO and entrepreneur.
Finding potential clients is not just a search problem. It is a judgment problem.
Case Study: High-Converting Short-Form UGC Video Ads for DTC Apparel (The Perfect Jean)
Project Overview
Direct-to-consumer video ads on Meta and TikTok live or die in the first 3 seconds. For The Perfect Jean (TPJ), an innovative men's stretch denim brand, I engineered two...
Case Study: Paid Social Creative Framework for DTC Apparel (The Perfect Jean)
Project Overview
High-converting Meta creative requires testing across multiple distinct visual angles rather than relying on a single aesthetic. For this project, I developed a dual-track performance...
Submitted! One template, two brands.
My SaaS Metric Card combines a subtle card entrance with a glowing progress-bar fill, designed for landing pages, product announcements, and dashboard previews.
The focus was reusability: editable text, clearly named layers, and a separate...
