Adrian Niculescu

Midnight — A Halloween Sound Made for Creators 🎃

For this Halloween, I created “Midnight” — a dark, playful electronic track released through DJ Agape Records.

I designed it as a potential viral sound for Halloween content which I believe that can be used beyond this holiday:...

Building an AI Client-Finding System That Prioritizes Relevance Over Volume

Hey frens! How I’m approaching AI-assisted research, outreach preparation, and follow-up as a hands-on CMO and entrepreneur.

Finding potential clients is not just a search problem. It is a judgment problem.

Case Study: High-Converting Short-Form UGC Video Ads for DTC Apparel (The Perfect Jean)

Project Overview

Direct-to-consumer video ads on Meta and TikTok live or die in the first 3 seconds. For The Perfect Jean (TPJ), an innovative men's stretch denim brand, I engineered two...

Case Study: Paid Social Creative Framework for DTC Apparel (The Perfect Jean)

Project Overview

High-converting Meta creative requires testing across multiple distinct visual angles rather than relying on a single aesthetic. For this project, I developed a dual-track performance...