Adejare John
Brand Designer & Strategist. Strategy. Identity. Purpose.
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One of the strangest compliments a brand designer can receive is seeing a competitor copy a client’s new look.
I worked on a rebrand last year, and a few months after the new identity launched, one of the client’s direct competitors introduced a very similar colour direction.
My...
One thing I find interesting about branding a company like COREGRID is how much of its value comes from something most people never see.
When a business launches an application, manages customer data, or expands its digital services, there’s an entire infrastructure working...
One of the easiest ways to improve your brand is to stop making customers repeat themselves.
You know that frustrating experience.
You explain your issue to one person.
They transfer you.
You explain everything again.
Then the next person asks for information you already provided.
At...
A logo is not your brand.
I'll keep saying this until it stops needing to be said.
A logo is the entry point. The handshake. The first five seconds of a much longer conversation your business is having with the world. It's not the conversation itself.
Your brand is everything that...
