Aaron Humphreys

B2B SaaS platform design for SignatureRx, an advanced electronic private prescriptions provider in the UK.

VeriPass is a secure digital identity and affordability verification product by VeriFast, designed for fintech, proptech, and regulated businesses that need fast, compliant user verification. The challenge was to unify multiple verification steps into a single, frictionless...

OVERVIEW SignatureRx is an eHealth SaaS platform operating in a B2B2C model, connecting healthcare providers, clinicians, and patients through a secure digital experience. As the product evolved, the platform needed clearer positioning, improved usability across user types, and...

OVERVIEW Selina Finance is a UK-based fintech providing flexible, homeowner-backed credit through a digital-first platform. As the business scaled, Selina needed to reposition its product experience to feel more trustworthy, accessible, and premium—without sacrificing clarity...