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OVERVIEW
CIRCA5000 (now tickr) is a UK-based ethical investment platform designed to make sustainable investing accessible to everyday users. As the platform scaled, onboarding complexity and unclear value communication created drop-off during early user journeys.
PROJECT BRIEF
Improve onboarding and core product UX to increase activation, reduce friction, and better communicate the platform’s ethical investment proposition.
ROLE
UI/UX Lead and product designer
METHODS
Analysed onboarding funnels, conducted UX audits, and mapped critical user journeys to identify drop-off points. Redesigned onboarding flows, simplified content hierarchy, and refined UI patterns to improve clarity, trust, and accessibility across the mobile app experience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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https://unify-poppy-13936731.figma.site
what was the thought process for this this is really cool
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Curious what you think
Which version do you prefer?
20 voted
14%
118 voted
86%
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