pro
Aaron Humphreys
Helping SaaS and startups design & build digital products ⚡️
New to Contra
Aaron is ready for their next project!
B2B SaaS platform design for SignatureRx, an advanced electronic private prescriptions provider in the UK.
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Bracket – FX trading platform MVP design
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30
VeriPass is a secure digital identity and affordability verification product by VeriFast, designed for fintech, proptech, and regulated businesses that need fast, compliant user verification. The challenge was to unify multiple verification steps into a single, frictionless experience without compromising trust or regulatory clarity.
Design a clear, end-to-end product experience that simplifies identity and financial verification for end users, while supporting enterprise and partner use cases.
Mapped complex verification journeys across multiple user types, simplified information architecture, and designed intuitive step-by-step flows to reduce friction, including a design system and high-fidelity UI focused on trust signals, clarity, and usability within a compliance-led environment.
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Bracket – SaaS Platform UX Redesign & Design System
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OVERVIEW
CIRCA5000 (now tickr) is a UK-based ethical investment platform designed to make sustainable investing accessible to everyday users. As the platform scaled, onboarding complexity and unclear value communication created drop-off during early user journeys.
PROJECT BRIEF
Improve onboarding and core product UX to increase activation, reduce friction, and better communicate the platform’s ethical investment proposition.
ROLE
UI/UX Lead and product designer
METHODS
Analysed onboarding funnels, conducted UX audits, and mapped critical user journeys to identify drop-off points. Redesigned onboarding flows, simplified content hierarchy, and refined UI patterns to improve clarity, trust, and accessibility across the mobile app experience.
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OVERVIEW
SignatureRx is an eHealth SaaS platform operating in a B2B2C model, connecting healthcare providers, clinicians, and patients through a secure digital experience. As the product evolved, the platform needed clearer positioning, improved usability across user types, and a more credible, scalable visual identity.
PROJECT BRIEF
Redesign SignatureRx’s visual identity and core platform UX to support multiple user roles, improve clarity around complex healthcare workflows, and establish trust in a regulated environment.
ROLE
UX/UI Lead and Product Designer
METHODS
Led discovery and UX audits across provider and patient journeys, clarified information architecture for role-based experiences, cohesive design system and high-fidelity responsive UI focused on accessibility.
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77
OVERVIEW
Selina Finance is a UK-based fintech providing flexible, homeowner-backed credit through a digital-first platform. As the business scaled, Selina needed to reposition its product experience to feel more trustworthy, accessible, and premium—without sacrificing clarity around complex financial concepts.
PROJECT BRIEF
Redesign Selina’s core digital experience and brand system to improve user confidence, simplify key journeys, and support conversion across acquisition and onboarding.
ROLE
UI/UX lead and product designer
METHODS
Led discovery workshops, user journey mapping, and UX audits to identify friction across onboarding and loan application flows. Designed a scalable design system, refined IA and content hierarchy, and delivered high-fidelity responsive UI focused on clarity, trust signals, and accessibility.
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79
OVERVIEW
Arre is a smart home mobile app that lets users monitor and control connected devices in their home. As the app's functionality expanded, it became increasingly difficult to navigate, negatively impacting usability and everyday engagement.
PROJECT BRIEF
Redesign Arre’s mobile app experience to simplify complex device interactions, improve day-to-day usability, and create a more intuitive, scalable foundation for future smart home features.
METHODS
Led UX audits and user flow mapping to identify friction across key control and setup journeys. Reworked information architecture, simplified interaction patterns, and designed a cohesive mobile UI system focused on clarity, accessibility, and real-world usage scenarios.
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