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OVERVIEW
Selina Finance is a UK-based fintech providing flexible, homeowner-backed credit through a digital-first platform. As the business scaled, Selina needed to reposition its product experience to feel more trustworthy, accessible, and premium—without sacrificing clarity around complex financial concepts.
PROJECT BRIEF
Redesign Selina’s core digital experience and brand system to improve user confidence, simplify key journeys, and support conversion across acquisition and onboarding.
ROLE
UI/UX lead and product designer
METHODS
Led discovery workshops, user journey mapping, and UX audits to identify friction across onboarding and loan application flows. Designed a scalable design system, refined IA and content hierarchy, and delivered high-fidelity responsive UI focused on clarity, trust signals, and accessibility.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I enjoy designing websites that do more than look polished. They need to communicate fast, guide attention well, and make the brand feel credible immediately.
If you need a website that feels modern, strategic, and visually strong, I’d love to collaborate.
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We want to hire a web designer to work in long term. Here's a project to start with. Come say hi. 👇👇👇
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A hero section should do more than look good. It should set the tone, communicate the offer quickly, and make the next action feel natural.
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