Awele Egbue

TOFU on your blog?

For a startup and business on a tight budget, TOFU suits social media, not your blog.

What's the point of having great traffic with little to no conversion? TOFU generates a huge traffic of people who are not ready to buy and will never be. ( They could be...

These five tips would give you better results with your content.

Stop having unclear goals. Everybody wants conversion, but how? What number and kind of content do you need to put out? Make every content work towards achieving a bigger goal

I hope you already know that you're not...

What's the right way to approach content?

I believe that you only get good results by doing things the right way. That is why I'm starting a series called "The Right Approach To Content Writing '.

We'd talk about how to understand your target audience's pain points and position...

How do you make sure that a community is continuously engaged?

Honestly, I take feedback from Community members very seriously. As they grow and get better, I make sure the contents align .

I put the community members first and make sure that the content revolves around them and...