TOFU on your blog? For a startup and business on a tight budget, TOFU suits social media, not you...TOFU on your blog? For a startup and business on a tight budget, TOFU suits social media, not you...
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Awele 's avatar
Awele Egbue
• Oct 27
TOFU on your blog?
For a startup and business on a tight budget, TOFU suits social media, not your blog.
What's the point of having great traffic with little to no conversion? TOFU generates a huge traffic of people who are not ready to buy and will never be. ( They could be writers researching to write another blog post)
For a B2C business, it's quite tricky. You need the traffic, but of only people who can buy in the end, cause again, huge traffic without sales is useless.
MOFU and BOFU might just be it for you, especially in this time when generic content is everywhere.
MOFU and BOFU bring in more qualified traffic that are ready to buy or would buy later
What do you think?
Boluwatife's avatar
Boluwatife Okanlawon
• Oct 27
@Awele Egbue I am hearing about MOFU and BOFU for the first time. Thanks for sharing
Awele 's avatar
Awele Egbue
• Oct 28
@Boluwatife Okanlawon You're welcome. I'm glad it helped
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