Remember the feeling of launching a campaign and truly seeing it work?
Just last week, one of my B2B SaaS clients saw a 20% increase in qualified demo requests, directly attributable to the new nurture sequence I ghostwrote for them. Their marketing lead messaged me, "This is...
Not completely sure I'm doing this right but I'm going to share a project:
As an email ghostwriter for B2B SaaS companies, I love setting up systems for clients that help them convert trial users into paying customers. What I do mostly isn't visual, but it is the step behind the...
My process for writing SaaS onboarding emails that convert
Step 1: I sign up for a trial (as a real user would).
Step 2: I note every moment of confusion, friction, or "wait, what?".
Step 3: I map the user journey from signup → first value moment.
Step 4: I identify the ONE outcome...
I joined Contra some months ago and abandon my account believing that it's only built for designer and developers. Two days ago, i heard about someone offering ghostwriting service on Contra and crushing it. Then i realised, sometimes it's not the platform, it's your perspective.
That feeling when you are experiencing a drought.
A drought in clients, creativity, and challenges.
The last thing you want to do is review your past projects and self-analyze for improvement.
This process is tedious, not fun, but rewarding. Personally, I do not like to do this,...