That feeling when you are experiencing a drought.
A drought in clients, creativity, and challenges.
The last thing you want to do is review your past projects and self-analyze for improvement.
This process is tedious, not fun, but rewarding. Personally, I do not like to do this,...
Remember the feeling of launching a campaign and truly seeing it work?
Just last week, one of my B2B SaaS clients saw a 20% increase in qualified demo requests, directly attributable to the new nurture sequence I ghostwrote for them. Their marketing lead messaged me, "This is...
Not completely sure I'm doing this right but I'm going to share a project:
As an email ghostwriter for B2B SaaS companies, I love setting up systems for clients that help them convert trial users into paying customers. What I do mostly isn't visual, but it is the step behind the...
My process for writing SaaS onboarding emails that convert
Step 1: I sign up for a trial (as a real user would).
Step 2: I note every moment of confusion, friction, or "wait, what?".
Step 3: I map the user journey from signup → first value moment.
Step 4: I identify the ONE outcome...
It's Thursday!
The rush from earlier in the week starts to settle.
My workspace feels familiar again
planner open, earbuds in,
and that quiet sense of, “Okay… we’re back.”
Last week threw me off a bit
traveling, classes, projects waiting in line.
But this week, I’ve been...