Skin-first fragrance is not just perfume without alcohol.
It changes the way people use scent.
A body mist, hair mist, water-based perfume, or scented lotion does not live in the same ritual as an eau de parfum. It is closer to skincare, haircare, getting dressed, reapplying,...
Nostalgia in fragrance is tricky.
People say they want the old scent back. But most of the time, they do not really want an exact copy.
They want the feeling they remember.
That is a different brief.
A fragrance from the 90s or 2000s cannot always return unchanged. Materials change....
Functional fragrance is getting louder.
Sleep scents. Focus scents. Relaxing room sprays. Mood-boosting diffusers.
The problem is not the idea. Scent does affect how a space feels.
The problem is when the brand stops at the claim.
“Calming” is not enough.
“When do I use it?”...
