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Skin-first fragrance is not just perfume without alcohol.
It changes the way people use scent.
A body mist, hair mist, water-based perfume, or scented lotion does not live in the same ritual as an eau de parfum. It is closer to skincare, haircare, getting dressed, reapplying, layering, touching up before leaving the house.
So the brand language has to change too.
“Gentle” is not enough.
“Hydrating” is not enough.
The real question is:
Where does this product belong in someone’s day?
After a shower?
In a gym bag?
On hair before going out?
Next to body cream?
As a softer scent for people who do not want a full perfume cloud?
When fragrance moves closer to skin, the product concept needs to become more specific, not more vague.
That is where format becomes strategy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?
This is brilliant!
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I personally don't like the colors intensity or shade
Woke up excited! 🎉 Contra just featured two of my projects, one in Standout Projects, one in Brand Design.
Wasn't expecting to open the app to that. Grateful, and it's a good reminder to keep showing up for your own work even when you don't know who's watching it.
Wooohooo congrats!!