I was watching a behind-the-scenes feature on The Lion King and got really inspired by the suspense and tension of the lion cub being chased by the hyenas. I wanted to recreate that feeling—but with my own story, characters, and a little more action.
I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative direction. Here’s a look behind the scenes at how I turned an initial idea into a complete visual identity — and the human decisions that shaped the final result.